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Using Data to Attract New Business
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Every customer (and attendee) is not created equal. Learn how the Georgia World Aquarium increased attendance and raised revenue by targeting marketing to its most frequent and highest-spending visitors.
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12 Cities on the Rise |
The Watkins Research Group asked more than 800 planners to rate cities on key factors. Here are 12 destinations that bear watching as they strategically maneuver to provide the experiences that meeting professionals find most appealing.
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The Secret to Better Meetings? Fun! |
Scientific American examines new research that shows how infusing more humor into meetings leads to greater levels of engagement as well as improved relationships between meeting attendees. Convene interviewed researcher Scott Weens on some of the best ways to work humor into meetings.
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