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Using Groupon's Strategy to Boost Attendance
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Social-coupon giant Groupon plays on consumers' emotions to get them to buy big. Here's how you can use the same tactics to raise your meeting's profile.
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10 Essential Apps for Meeting Planners |
Here are handy apps that will turn your phone into a PowerPoint remote, a walkie-talkie, or even a scanner.
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Are Your Conference Metrics Distorting Reality? |
When the number of attendees at your event increases, everyone is happy. But, as Convene columnist Dave Lutz, CMP, asks: Are you measuring what matters?
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